As small business owners, we tend to think about our businesses 24/7. We are also always thinking about ways to provide great customer service, but it’s not always easy with all of our other commitments. Although your clients might not be thinking of you all the time when they do you want to ensure their needs line up exactly with your skillsets. Although it can be difficult to ensure a client relationship at times, there are proven steps you can take to make it easier.
“The key is when a customer walks away, thinking wow, I love doing business with them, and I want to tell others about my experience.” –
Shep Hyken, Customer Service & Experience Expert
Here are 5 Simple Steps to Build Meaningful Relationships With Your Clients:
1.) Keep Building on The Relationship: Although connecting with someone is very important, in most cases it’s only just the first step. Clients always appreciate working with someone that they know and trust so it’s essential to build upon that. Start off simple by reaching out to them from time to time and keeping yourself updated on their needs. Another simple yet effective way to build a relationship is to network with your client as well. If you’re attending or know of an event that could benefit your client don’t be afraid to reach out! While these steps may seem gradual the more you can connect and share experiences with your client the better.
2.) Use Social Media To Stay On Their Radar: Social Media is one of the most powerful tools we have to keep connected and engage with clients in our modern age. Connecting with your clients through social media is very effective as it allows you to keep updated on their business and them on yours. In addition, engaging with clients’ social media can help you build each other’s network. Private messaging clients about their current progress or activity you think might interest them can go a long way toward maintaining a connection. Word of advice though if contacting clients through social media please refrain from mass marketing messages.
3.) Create a Group: Having a space where people can come together is important for engagement. Bringing together clients in a group can be a great way of getting feedback, interacting with clients and potential clients and continuing to build relationships. Creating groups on sites such as Facebook can be a good place to start and bring together clients.
Writing content that is informative and helpful can help in attracting clients to your group and starting a conversation. Eventually, you can utilize this content to direct people to your website and attract even more clients and relationships from there.
4.) Feature Your Clients: As people no matter what business you’re in, we all enjoy being acknowledged from time to time. Featuring your clients can a great way of building trust and showing them that you value their connection. If you have a blog or newsletter invite your client to be interviewed or write an article about their business. Other impactful steps you can take are inviting clients to write about their own experiences or their own tips and strategies as well. Whatever media you use to promote your business be sure to promote your clients there too!
5.) Send Newsletters: When it comes to existing and potential clients, having them all on one contact list is essential. Newsletters are a savvy and great tool to keep your contacts in one place. Sending monthly newsletters will help keep clients informed and also assist in promoting your own events as well. A newsletter can be effective for providing information and resources to better educate your clients and keep up to date with their needs.
When it comes to being a small business owner, keeping our clients happy will always be on our minds. Staying current with our clients is crucial as well as being able to attract new ones. These five steps will make sure that you’re reaching your clients in every way possible and building upon your connections. Following these steps will make sure that you’re reaching your clients. At the end of the day, it’s important to remember that giving is the only way to establish a true connection so try to focus not just on what your clients can do for you but what you can do for your clients. So when you wake up in the morning always remember that “If it is to be, it is up to me” so go out there and make it happen!